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Beyond Email – Part One: Segmentation

Thanks for your interest in part one of our series Beyond Email. Please ensure your details are correct and then click submit to receive a download link to our Part One: Segmentation pdf.

What do we mean by segmentation? Why is segmentation essential to your email marketing strategy? What are the benefits to segmenting my data?

Collecting information from an audience is easy but transforming data in to useful attributes can be difficult. Through Part One: Segmentation we look at how to utilise segmentation to group customers and prospects to deliver relevant content to engage contact, whilst providing a personal and professional approach.

Download Part One: Segmentation you will learn:

  • What we mean by segmentation

  • Why is segmentation essential to your email marketing strategy

  • The various types of segmentation

  • The relationship between segmentation and testing

  • The benefits of segmentation

Simply confirm your details are correct, and click Submit to receive your free download immediately.

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