Whitepaper: Email Campaign reporting: Going beyond Standard Metrics

Whitepaper

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Email Campaign reporting: Going beyond Standard Metrics

In this whitepaper we follow on from our popular whitepaper '9 Email Marketing Metrics that Matter' and focus on the alternative campaign reports that provide additional insight beyond standard reports.

You will learn:

  • Why alternative reports are so important to growing your email success

  • Which reports can be easily calculated including the value of an email address

  • How to go above and beyond to discover more about your contacts

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