Insights & Data
Become more relevant by identifying and tracking your contact's movements
Use Order Insights to improve relevancy
Capture ecommerce data and feed order information into Wired.
Become relevant through segmentation
Easily segment customers based on purchase history, frequency, value and products bought. This assists you in creating and sending content which is relevant and personalised to the needs and desires of each customer.
Optimise your checkout process
Connect your cart and build targeted emails to cross and upsell relevant products. Optimise the sale of similar and related products that a customer may also have interest in, allowing you to strengthen sales whilst providing your contacts with seamless and connected communication.
Understanding Web Insights
Use website insights to develop and strengthen your strategy
Understand the journey of a contact
Map the movements of each and every contact that is active on your site by capturing their browsing data. See which pages have been visited by individual contacts, review the time that has been spent on the site and pages, and see which devices your contacts are using.
Provide a tailored customer experience
By capturing the movements that your contacts make, you can provide a one to one customised experience. Use Web Insights to send targeted messages based on your knowledge of their experience with your site. Trigger browse abandonment messages or target contacts based on pages visited.
Apply Lead Scores to Profile Contacts
Know when your contacts are engaged
Creating rules based on engagement, activity and suitability enables you to segment your hot and cold contacts. By applying scores you can see which of your contacts are engaged with your brand and where in their customer journey they are located. This tool also allows you to add scores to see how your customers have responded and reacted to previously sent campaigns.
Warm unengaged contacts
Understanding how active your contacts are enables you to maximise conversion rate, whilst detecting those prospects or returning customers which may need re-engaging. Through using an automation series, you can manage contacts that have not interacted by sending tailored messages to gradually encourage your audience to engage.
Use gathered insight to grow your data base and targeting abilities
Smarter segmentation
Simple or sophisticated, Wired makes targeting easy and straight forward
Order Insights
Gather insights from previous orders and use within your marketing messages
Web Insights
Use website behaviour to target communications with relevant content
Lead Scoring
Apply scores based on engagement and suitability to understand engagement
In-depth reports
Understand campaign engagement in minutes and access over 30 reports
Preference centres
Keep contacts preference up to date and campaigns relevant to their needs
Support
Call or email our support team if you every need any editing help or advice. No question is too small or large
Account Management
Each and every client is assigned an Account Manager to ensure you’re making the most of the Wired platform
Template and Design Studio
No time to build a campaign? No problem. Our design studio will design, code and test your email based on your specific requirements
